3 Interesting Facts about Feeding Skin with Food

With an increasing demand for natural, clean products from consumers, food-based skincare has grown into a lifestyle fueled by efficacy, transparency, and sustainability.

Here are 3 interesting facts about food science within the beauty industry that we found this week:

Waste-free beauty

From manufacturing to packaging, brands have come full circle and are looking to achieve a new level of sustainability. This desire has introduced the concept of developing skincare from food waste.

Exfoliants made from seeds and packaging made from recycled paper are just two innovative ways that brands have started to embrace waste-free beauty, fueling both independent initiatives as well as eco-movements all around the world.

Fancy Fermentation

Everyone knows about the advantages of probiotics on your gut health. Recent studies have found that consuming probiotics further helps skin conditions such as acne and eczema.

New York Dermatology Group Founder, Dr David Colbet believes that probiotics consumed intersect with the natural biome of the skin, nurturing the good microorganisms sitting atop our skin, thus boosting skin health and promoting a radiant glow.

Integrative Dermatology

A relatively new term coined to describe a form of dermatology that combined forms of Complementary Alternative Medicine (CAM) with dermatology to treat dermatological conditions. Integrative Dermatology treats the body as a whole using food such as herbal ingredients and “detox” diets, as well as nutritional supplementation.

Here at 283, our food science background inspired the inside out approach for skin care. We started at the root cause of pigmentation and treat it using food based, food-derived molecules – an innovative solution to an age-old problem.

Target pigmentation with The Lightening Serum, infused with Po3™ – The Nutritional Power for Your skin, start your journey today!

About us

Food scientists at heart – in search for revolutionary skin care solutions

283 is a skincare brand founded in Singapore in 2014 by NamZ Pte. Ltd., a bioscience company offering revolutionary solutions for everyday consumer problems.

AchromaZ is a division of NamZ focused on skin care solutions with 283 being its first brand launched in Singapore in 2018.

28received its name from the average adult 28 day skin rejuvenation cycle and our internationally patented combination of three food-derived molecules.

Years in the making, the main product development happened in Singapore in recent years led by a diverse team of regional scientists, aiming to provide a solution for women living in South East Asia.

“We are here to shake things up. A straightforward brand that puts transparency and authenticity at its heart”, says Christoph Langwallner. “We want to inspire women to reach their aspirations by enabling them to have the confidence to defy the one standard definition of beauty and be more of themselves.”

As food scientists at heart, we are used to adhering to higher standards of food safety, research and regulations which we brought to skin care. Our products are tested, stretched and scrutinised to their limits.

Building our culture on the importance of open communication, we found out about real skin care issues, tried and tested solutions, listened to real feedback so that we can present something that will, most importantly, produce measurable, real results.

To create an effective product that works on the outside, we had to first understand the inside. Objectively examining skin care from every angle from the cell outwards, all the way to how you hold the dispenser. The result is our patented Po3™ technology, designed and created as our own effortless skin care solution, presented to you in a completely new way.

After the successful introduction of The Lightening Serum in Singapore, we are working on an international launch in the second part of 2019 and additional innovative skin care products.

Stay tuned!

If you would like to find out more please contact us at

Be a part of our unique, revolutionary solution to pigmentation, shop our collection here.


In The News: Cosmetics Design Asia

We recently met with the Cosmetics Design Asia, an online news source for the cosmetics and personal care industry, to talk about where 283 comes from and how The Lightening Serum works the way it does.

Here are some of the quotes we were especially inspired by from the article to motivate us to continue to shake up the industry:

“…. Innovative serum targets root cause of pigmentation”

“Singaporean beauty start-up 28Cubed has created an innovative solution to skin brightening with the help of food science knowledge.”

“Standing out from the crowd ”…

Let us know how The Lightening Serum is working for your skin brightening journey, send a review to or tag @28Cubed on social media today!


Understanding PO3™- The Nutritional Power For Your Skin

Introducing Po3, our patented combination of 3 food-derived actives uniquely formulated for Southeast Asian skin types. Po3 is set to revolutionise the world of natural skincare by providing a new solution to your skin’s age-old problem of pigmentation.

Interested in taking a peek into our world of skin care via food science? Watch the video to find out more!


3 Main Reasons for Aged Looking Skin

Light damage

The sun is one of the main reasons for skin damage and make it look older. It is responsible for many different types of skin damage. Skin cancer, age spots, freckles, wrinkles, and discolorations are some of them. Thus, whenever you go out in the sun, use a sunscreen with an SPF of at least 30 containing ultraviolet protection. Reapply if you stay outdoors for a longer period of time.


Smoking also ranks among the main causes of premature aging and skin cancer. In fact, smokers are three times as likely to develop skin cancer. Besides that, they look on average 1.4 years older than non-smokers. But why exactly does smoking accelerate the aging of the skin? Smoking has a negative effect on the supply of oxygen and nutrients by constricting blood vessels and blocking circulation. What’s more, tobacco is full of chemicals that damage collagen and elastin, both of which are essential for a healthy and youthful looking skin. So before you light the next cigarette, think about the harm it inflicts to your skin and kick the habit for good.


Let’s be honest: we all know that drinking alcohol has many negative effects on our body. Yet, have you ever asked yourself what it does to your skin? According to experts, alcohol reduces the level of antioxidants in the skin. This leads to inflammation and free radical damage and subsequently to the formation of wrinkles. Alcohol is also incredibly dehydrating, leaving you with flaky and rough skin. Stay sensible and if you sometimes get a bit too much, make sure to hydrate the next day even more. A healthy way of living is just the start of good skin care. In combination with The Lightening Serum, you can reach your goals even faster.

Header_Po3 Article

Introducing Po3™- the Nutritional Power for Your Skin

More often than not, most brightening products in the market draw on the same few active ingredients such as niacinamide, vitamin c and glycolic acid and bleach your skin from the surface to promote more even, less pigmented skin.

But what if we could offer you a different, more innovative way to reduce pigmentation using ingredients long considered safe by the F&B industry?   

Introducing Po3™- the Nutritional Power for Your Skin

Unlike other skincare products currently in the market, the Po3™ formulation is not based on existing active ingredients available. We threw the drawing board out and started from scratch by embarking on a four year quest to understand skin at a molecular level.

“Po3™ was formulated to target both the metabolic and the signalling pathway, preventing skin cells from initiating excess melanin formation before it even starts. ”

Add to the mix decades of experience in food science, many clinical trials and testing, we came up with a revolutionary, patented formulation to target pigmentation from the inside out, starting at skin cell formation.

Providing a skin care solution that has never been available before

Po3™ is the unique, patented combination of three food-based actives which when applied, results in brighter, even and younger looking skin.

These food actives, Sodium Saccharin, Ginseng Root Extract, and Cocoa Seed Extract, are found in many familiar foods such as coffee, chocolate, and green tea. When combined, they work together, resulting into a potent blend.

We are proud to be the first to combine the power of these three active ingredients in skin care.

How does Po3™ Work? Melanin formation happens via two pathways: the signalling pathway and the metabolic pathway. Most existing anti-pigmentation products work by bleaching existing melanin or solely targeting the metabolic pathway. Po3™ was formulated to target both.

By inhibiting melanocytes from producing excess melanin, Po3™ effectively reduces pigmentation on a cellular level, ensuring that new skin cells born at the lower layers of the epidermis produce less melanin with each application.

Through the skin’s natural 28-day rejuvenation cycle, these newly formed, skin cells with less melanin transport their way to the upper layers and as a result, the darker areas of our skin are lightened, irregularities are reduced, revealing brighter, even and younger looking skin with each passing cycle.

Additionally, Po3™ was formulated with South East Asia’s specific climate and skin types in mind. This ensures that this formulation is efficient and effective in targeting pigmentation in people of south east Asian ethnicities. 

The proof is in the results

Po3™ has been tried and tested by more than 250 women from China, India, Indonesia and Singapore during five clinical trials, conducted since 2014. Results showed that the Po3™ formula produced consistent visible improvements in all ethnicities, skin types and ages tested.

The results include:

*individual results may vary

Visit our shop now to order one of our First Results Kit for 14 days or the Complete Set for 28 days!