Clear, radiant skin has always been a topic of conversation for most women and even men in Asia. With that, there is no surprise that dark skin or pigmented skin has been a topic of controversy in Asia and fairness is always promoted as a ‘plus point’ for women. Additionally, in a study done by Chanel on forty Chinese women in 2014, it showed that the fairness and “purity of the complexion” had a significant influence on the assumed age of a person1. Therefore, anti-pigmentation or whitening products became more popularly viewed as anti-ageing products as well.
How brightening and whitening products work
Most whitening products work by inhibiting the tyrosinase enzyme, which plays a major role in melanin synthesis in the skin. Brightening, on the other hand, is achieved by exfoliation or removal of dead skin cells, which makes the skin look more radiant and glowing. The skin undergoes constant renewal, and every 28 days (could be longer for older adults), dead cells on the top most layer of the skin is replaced by newer cells. When these dead cells are shed, a brighter, fresher-looking layer of skin is revealed.
Common whitening/ brightening ingredients
Whitening ingredients commonly used for decades in the cosmetic industry are kojic acid, niacinamide, hydroquinone, vitamin C, arbutin, and retinol. For brightening, these include ingredients such as alpha and beta hydroxy acids, and also vitamin C. These ingredients, if not used at high dosages, do not give high efficacy. However, there are specific restrictions for each of these ingredients and for a good efficacy, they have to be used at a dosage that is much greater than the specified limit. This could then result in undesirable effects on the skin.
How Po3™ promotes brightening
The three actives that make up Po3™ (Sodium Saccharin, Ginseng Root Extract, and Cocoa Seed Extract) have different metabolic and signalling pathways which target different enzymes and proteins in the melanogenesis process. In several market whitening/brightening products, the actives used frequently act on one pathway and sometimes this may not be effective for all skin type, ethnicity, etc. By targeting different pathways in the skin melanogenesis cycle, it allows most people to effectively experience skin lightening/ brightening without that disappointment once again.
The Lightening Serum by 28cubed works with the skin’s 28-day rejuvenation cycle to reveal a brighter, younger looking skin by targeting different sections of the cycle which causes skin pigmentation and darkening. By working from the inside out, The Lightening Serum is effective in targeting excess pigmentation in the long run, giving you brighter, more even and younger looking skin. The Lightening Serum is available here, and more information on its mechanism of action can be found here.